Comments on: Which logo ripped off the other one?

By: кaмycя

кaмycя — Sat, 23 May 2009 10:55:16 +0000

Занятно! Конечно, поразительно видеть то, как в считанные часы совершенно практически без повода из пальца высасывается такой вот “новостной сюжет” и начинает широко гулять по всем блогам.

кaмycя’s last blog post..Перемещение m. palmaris longus или т. brachioradialis

By: Jennifer Lindridge

Jennifer Lindridge — Sat, 18 Apr 2009 09:37:24 +0000

I really think that this is an honest coincidence!

If one is going to do thorough brainstorming for a logo beyond a pure typographical solution, a needle and thread is an obvious solution in both these instances. Even if it does replace a letter.

In addition, there is the existance of the collective unconscious. How on earth do you explain people on opposite sides of the earth coming up with similar ideas at more or less the same times.

I’ve been in the design industry in South Africa for 16 years now and if I include my time in study I can not tell you how many times I have come up with an idea, worked it through, only later to see it in an AD&D or other design book from The States or Europe a year later.

There are blatant rip offs, yes. But there also exist a large, large amount of honest to goodness, oh-my-word-I -can’t-believe-what’s-happened-here look-alike flukes.

Jennifer – SA

By: Dawn

Dawn — Fri, 06 Mar 2009 04:28:34 +0000

Hard to tell which one is better, personally speaking. The needle sizes look off though.

By: John

John — Mon, 05 Jan 2009 18:42:56 +0000

The needle on zoomloom’s logo wouldn’t even work! It would get stuck at the big hoop thingy. I think the best execution would be to use the tapered thread from zoomloom with the custom stich type. And lose the embroidered stich. It’s messy and not necessary, IMHO.

By: Marian Riquelme

Marian Riquelme — Thu, 02 Oct 2008 04:24:59 +0000

Both logos are so obvious! It’s not a difficult issue that many designers could be solving several logos this way at this very moment. I think many designers are becoming so lazzy they think people that receive messages are silly. Why can’t we think we are communicating smart ideas with smart people? I agree about the pretencious subject of this article. Very poor in my opinion.

By: OllieJ

OllieJ — Tue, 12 Aug 2008 06:46:20 +0000

The title of the post and the ensuing responses from the originator are a tad pretentious. Just because two logos make use of a threaded needle doesn’t mean that one ripped from the other. In fact, that’s the only similarity I see between the two.
ZoomLoom is 3 colors with a serifed, oblique font that utilizes the threaded needle to mimic a flourished “L” form.
“Custom Stitch” is 2 colors, san-serifed vertical font that utilizes an actual stitching shape with its threaded needle.

“Custom Stitch” invokes a mechanical, sowing-machine feeling which is probably how the business is, whereas “Zoom Loom” invokes a softer, hand produced feeling.

Different fonts, different executions, different moods, and different designs. Pardon the pun, but you’re searching through a haystack for a needle that just isn’t there.

By: Jason

Jason — Sat, 26 Jul 2008 09:28:19 +0000

I disagree with most here who prefer Zoom |oom’s logo. At first, I wasn’t sure what it was about. The needle is in an unnatural position, the lack of an initial letter in a word makes it awkward. The needle isn’t even standard. Most needles I’ve seen look like the one in Custom Stitch.

As for one stealing the other’s idea, there are only so many icons associated with their similar companies. Surely there was no dishonestly.

By: Dot Design

Dot Design — Fri, 09 May 2008 16:47:17 +0000

ZoomLoom gets my vote in terms of the most successful execution also. I think (like others) that these identites just happen to feature the same idea by accident. Its quite a well used concept and one that I bet hundreds of textile/needlecraft shops around the glode feature in one way or another!

By: David Airey

David Airey — Mon, 14 Apr 2008 07:13:09 +0000

It is a coincidence, for sure, but as Bart says, this happens a lot in our industry. My logo was executed with original intentions, though I've since come across many others that look similar. David Airey's last blog post..Spec work in the internet age

By: Brian Yerkes

Brian Yerkes — Sun, 13 Apr 2008 22:06:51 +0000

Bart,

I would have to disagree on that point about the Bob Mills Furniture logo.

Font choice is simply font choice. The fact that the “B” is the same font does not cause any suspicion in my opinion. Our company logo and the Bob mills logo are not close enough whatsoever to be considered a duplicate.

A mark, or a symbol on the other hand, outside of a font, does allow for people to question the originality.