Comments on: What Not To Do When Designing A Logo http://www.BrianYerkes.com/what-not-to-do-when-designing-a-logo/ My life, designed and explained Thu, 11 Mar 2010 21:55:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Fery http://www.BrianYerkes.com/what-not-to-do-when-designing-a-logo/comment-page-1/#comment-10591 Fery Mon, 10 Aug 2009 16:38:25 +0000 http://www.BrianYerkes.com/?p=110#comment-10591 Yeah, again right.. I said it's "the power of simplicity"..it's a little bit strange, but it's true that a lot of people see it different way.. Yeah, again right.. I said it’s “the power of simplicity”..it’s a little bit strange, but it’s true that a lot of people see it different way..

]]> By: Tony http://www.BrianYerkes.com/what-not-to-do-when-designing-a-logo/comment-page-1/#comment-8874 Tony Wed, 24 Jun 2009 00:28:46 +0000 http://www.BrianYerkes.com/?p=110#comment-8874 "As a designer, have you ever been asked to add certain questionable elements to a logo design for a client? Have you created wonderful simple logo designs and had to leave it behind because the client was unable to see the power of simplicity? I would love to hear your thoughts and past experiences." I once spent 8 hours illustrating Michelangelo's David, which I then converted into a bust and put into repeating green and yellow circles... ...the idea was bad enough, but I was impressed with what I managed to salvage from it.... ...then, when the client claimed to LOVE IT, they added the kicker... ...give David a bowtie... Sigh. “As a designer, have you ever been asked to add certain questionable elements to a logo design for a client?

Have you created wonderful simple logo designs and had to leave it behind because the client was unable to see the power of simplicity? I would love to hear your thoughts and past experiences.”

I once spent 8 hours illustrating Michelangelo’s David, which I then converted into a bust and put into repeating green and yellow circles… …the idea was bad enough, but I was impressed with what I managed to salvage from it…. …then, when the client claimed to LOVE IT, they added the kicker… …give David a bowtie… Sigh.

]]> By: AK Design http://www.BrianYerkes.com/what-not-to-do-when-designing-a-logo/comment-page-1/#comment-8429 AK Design Wed, 10 Jun 2009 10:26:27 +0000 http://www.BrianYerkes.com/?p=110#comment-8429 Have you created wonderful simple logo designs and had to leave it behind because the client was unable to see the power of simplicity? i do suffer from that all the time, specially when i work with older clients. i think age, education plays a big role in that. Have you created wonderful simple logo designs and had to leave it behind because the client was unable to see the power of simplicity?

i do suffer from that all the time, specially when i work with older clients. i think age, education plays a big role in that.

]]> By: Thomas Eilander http://www.BrianYerkes.com/what-not-to-do-when-designing-a-logo/comment-page-1/#comment-1720 Thomas Eilander Fri, 31 Oct 2008 17:05:30 +0000 http://www.BrianYerkes.com/?p=110#comment-1720 Great post! Love this logotalk. I totally agree with you! You changed the logo's quite creative lol ;-) Great post! Love this logotalk. I totally agree with you!
You changed the logo’s quite creative lol ;-)

]]> By: Jad Graphics http://www.BrianYerkes.com/what-not-to-do-when-designing-a-logo/comment-page-1/#comment-1205 Jad Graphics Mon, 06 Oct 2008 07:15:55 +0000 http://www.BrianYerkes.com/?p=110#comment-1205 Great article! So true, especially no 1&2. Great article! So true, especially no 1&2.

]]> By: The Floating Frog http://www.BrianYerkes.com/what-not-to-do-when-designing-a-logo/comment-page-1/#comment-1102 The Floating Frog Wed, 01 Oct 2008 19:56:54 +0000 http://www.BrianYerkes.com/?p=110#comment-1102 Maybe Virgin should rebrand lol <em>The Floating Frog's last blog post..<a href='http://feeds.feedburner.com/~r/thefloatingfrog/~3/405391467/' rel="nofollow">10 CSS shorthand techniques you’ll use everyday</a></em> Maybe Virgin should rebrand lol

The Floating Frog’s last blog post..10 CSS shorthand techniques you’ll use everyday

]]> By: Tom http://www.BrianYerkes.com/what-not-to-do-when-designing-a-logo/comment-page-1/#comment-1096 Tom Wed, 01 Oct 2008 08:46:40 +0000 http://www.BrianYerkes.com/?p=110#comment-1096 Yeah, simpler is always better. <em>Tom's last blog post..<a href='http://www.bleulemon.com/laconchadesusmarescom.html' rel="nofollow">LaConchaDeSusMares.com</a></em> Yeah, simpler is always better.

Tom’s last blog post..LaConchaDeSusMares.com

]]> By: Jin http://www.BrianYerkes.com/what-not-to-do-when-designing-a-logo/comment-page-1/#comment-1089 Jin Tue, 30 Sep 2008 20:41:23 +0000 http://www.BrianYerkes.com/?p=110#comment-1089 Another one I'd add is: A logo can't just look good on screen. It needs to be able to used for other media as well: print, appeals, products etc. That's why adding gradients in logo may look nice on screen, but terribly bad on others. Also when designing a logo, always check how it looks in B/W mode too. <em>Jin's last blog post..<a href='http://feeds.feedburner.com/~r/8164/~3/403928771/' rel="nofollow">Findings 9.26.08</a></em> Another one I’d add is:

A logo can’t just look good on screen. It needs to be able to used for other media as well: print, appeals, products etc. That’s why adding gradients in logo may look nice on screen, but terribly bad on others. Also when designing a logo, always check how it looks in B/W mode too.

Jin’s last blog post..Findings 9.26.08

]]> By: Jack McDaniel http://www.BrianYerkes.com/what-not-to-do-when-designing-a-logo/comment-page-1/#comment-1086 Jack McDaniel Tue, 30 Sep 2008 19:39:09 +0000 http://www.BrianYerkes.com/?p=110#comment-1086 Brian Your comment reminded me of something I think everyone will find interesting. I have a friend whom I trust completely to be honest about my work. Typically, I work up three logo concepts for clients. Invariably, my friend will have this response when looking at the concepts: Logo A is the coolest and most creative. But the customer will choose Logo C because it's the most conservative. She's always right. The only time she changes her choice (and the customer does too) is if the industry / profession is somewhat creative - artists, massage therapists, etc. It kind of goes back to the simpler is better theory. <em>Jack McDaniel's last blog post..<a href='http://impress-design.com/Search-Engine-Optimization-From-the-Ground-Up' rel="nofollow">SEO: From the Ground Up</a></em> Brian
Your comment reminded me of something I think everyone will find interesting. I have a friend whom I trust completely to be honest about my work. Typically, I work up three logo concepts for clients. Invariably, my friend will have this response when looking at the concepts:

Logo A is the coolest and most creative. But the customer will choose Logo C because it’s the most conservative.

She’s always right. The only time she changes her choice (and the customer does too) is if the industry / profession is somewhat creative – artists, massage therapists, etc.

It kind of goes back to the simpler is better theory.

Jack McDaniel’s last blog post..SEO: From the Ground Up

]]> By: Brian Yerkes http://www.BrianYerkes.com/what-not-to-do-when-designing-a-logo/comment-page-1/#comment-1085 Brian Yerkes Tue, 30 Sep 2008 18:36:22 +0000 http://www.BrianYerkes.com/?p=110#comment-1085 Tom, Yeah, I think you should do that! :) Nick, Thanks for the comment Crystal, No, you are not the only one. It happens to me all the time! Steve, Do you mean that you use their logos when printing on t-shirts for them? Do you provide logo design services also for your customers? Jack, LOL, that's great! I have had quite a few clients pick my least favorite concept in projects before. There has got to be a client provided brief, but 5000 words is just not normal! You've probably got the coolest name of anyone that has commented on my site so far! lol Joe, This does seem to happen frequently. It's just like a real estate agent that has access to edit their site. The font is always huge and all different colors. Oh and not to mention, ridiculous amounts of small banners all over the place , example: http://www.debjones.com/ lol David, Yeah, I don't like the Barclays "bubbly" design they've got now. What do you mean by "earliest logo"? Like, the first logo that is recorded in history? You could open up an entire can of worms with that question! What exactly makes something a logo? Something that is intended to promote a server or product? Perhaps the caveman who invented the wheel had a logo for his stone wheel business?! Tom,

Yeah, I think you should do that! :)

Nick,

Thanks for the comment

Crystal,

No, you are not the only one. It happens to me all the time!

Steve,

Do you mean that you use their logos when printing on t-shirts for them? Do you provide logo design services also for your customers?

Jack,

LOL, that’s great! I have had quite a few clients pick my least favorite concept in projects before. There has got to be a client provided brief, but 5000 words is just not normal!
You’ve probably got the coolest name of anyone that has commented on my site so far! lol

Joe,

This does seem to happen frequently. It’s just like a real estate agent that has access to edit their site. The font is always huge and all different colors. Oh and not to mention, ridiculous amounts of small banners all over the place , example: http://www.debjones.com/ lol

David,

Yeah, I don’t like the Barclays “bubbly” design they’ve got now. What do you mean by “earliest logo”? Like, the first logo that is recorded in history? You could open up an entire can of worms with that question! What exactly makes something a logo? Something that is intended to promote a server or product? Perhaps the caveman who invented the wheel had a logo for his stone wheel business?!

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