UEFA EURO 2008â„¢ Championship competition kicked off this afternoon, and it seems like a good time to discuss the identity and branding used for this tournament. Back in June 2005, the UEFA EURO 2008â„¢ logo was launched at a special ceremony at the Hofburg Place in Vienna, Austria. We were also introduced to “Flix and [...]

Last time in Part 3, we discussed “Proportions” in Logo Design Composition. This week, The combination of different elements When combining different elements in a logo, you run the risk of making the statement of the logo more imprecise. Hence you should weigh up which elements are necessary, and which elements degrade the statement. Creating [...]

Last week we discussed “Symmetry” as Part 2 of our seven part series on Logo Design Composition. This week: Part 3: Proportions The relative size of the elements Differences in size between the individual elements are often used to create a contrast. However, you should pay attention to not force the smaller element into the [...]

Last week we discussed “Format” as Part 1 of this 7 part series on Logo Design Composition. Part 2: Symmetry Humans perceive symmetry as harmonical. Visual things that are symmetrical provide a calming effect, and we recognize them more easily. Symmetry signalizes a form of stability. This is why we often use symmetry unconsciously in [...]

Is this too close for comfort? In the latest installment in the Logo Lounge book series, “Logo Lounge 4″, 2 logos are featured within a page of each other. Both use the exact same idea of the needle and thread. Both were uploaded to Logo Lounge’s website in 2007. “ZoomLoom” logo was created by Copia [...]

We met with the client in person and discussed the logo design brief. Here is a summary from the client on what the logo design should be: “Simple and clean. I am going for a very professional yet fun and young image” After a one hour meeting, we had developed a good idea of what [...]

I received my copy of Logo Lounge 4 in the mail yesterday. If you don’t know what the Logo Lounge books are about here is a small summary from LogoLounge.com The LogoLounge books have quickly become the best-selling series of design books in the Rockport line. That’s thanks to designers like you, who have become [...]

I recently found a contest website for designers, thanks to Michael McAlister, recently featured on the Freelancer Focus project. The site allows users to create contests, asking designers to submit entries to win the cash prize. I decided to play with this for a while last weekend, and it was definitely an enjoyable experience. The [...]