Logo Design Case Study | Victory Marketing Agency
posted in Logo DesignWe met with the client in person and discussed the logo design brief. Here is a summary from the client on what the logo design should be:
“Simple and clean. I am going for a very professional yet fun and young image”
After a one hour meeting, we had developed a good idea of what the client’s business was about, what he wanted to achieve and what image the logo needed to present to his market. We created a document detailing the information for our logo designers and artists, and got to work.
We brainstormed one Friday morning, coming up with sketches and ideas for inspiration for this logo design. Here are a few ideas we came up with, and how they were developed.
1. VMA initials: The client wanted to see one concept using the intials of the company as the main image of the logo. The letter “VMA” are very similar in linear style, so we displayed them together with a custom font. Adding a slight gradient to the lettering and giving it a black background added that professional feel to the logo.
2. Circle mark, universal sign for victory: The inspiration for this logo came from the universal symbol of victory; the index finger and the middle finger pointed up together turned forward. We created a minimal and modern design for this symbolsim and enclosed it in a circle to balance the overall mark of the logo.
The victory symbolism also used the shape of the “V” in victory so it was used as an image with double purpose.
3. Font, and style: The third concept was a more text based identity, using a more stylish typeface.
The client chose the circle mark logo with the company name below as the preferred logo design to bring into the revision stages.
We agreed that this logo was the one that matched the brief perfectly and would allow us to really develop the concept into something special through revisions.
After more development and concept ideas came together, we hit it right on the mark!
We further enhanced the concpet of the victory symbol and the large “V”, and then we added another piece of inspiration to this concept.
Victory Marketing Agency will be a leading event staffing agency, so…with this in mind, we started to think about events, and staff, and what imagery and inspiration we could pull from this service.
The victory symbol of the two fingers, along with the “V”, provided the platform for the final piece to be added to the logo. Spotlights are a popular feature at events of all sizes, and instantly recognizable when beaming into a night sky. We added a bit of gradient styling to the logo and voila! We had a subtle spotlight symbol! The logo was done and the client was very happy with the outcome.
Like this logo and how it was developed? We can provide you with the same level of creativity and expertise in logo design. Contact us now
Fascinating case study, Brian, I’m sure they were happy with the outcome. Did anyone suggest flipping it so the V more represented a tick? Thanks for putting me on your blogroll.
Rob Cubbon – graphic design’s last blog post..Adding graphics and images to your designs
Hi Rob,
That’s funny you said that because in the first round of revisions, the client asked that it be made look “less like a check mark”. (which i guess is the same as a “tick”)
I think a tick would have been a good concept for this logo , as that does symbolize victory , success…etc..
We’re about to start a website for the same client, and I am excited to program the logo as a flash animation..my idea is to have the “v” / spotlights sort of illuminate upwards as if they were spotlights turning on , and then they would move about just like you would see in the sky at a large event. Might look cool.
Thanks for the comments.
I forgot tick/check depends on which side of the pond you’re from. Maybe they thought it was too obvious, too Nike.
Good idea for the Flash animation!
Rob Cubbon – graphic design’s last blog post..Using Photoshop channels to create cool montages
I’m new in the internet business field. I’m skilled in the graphics side, but I need info to learn about this business. I was going through your post and got a few pointers.
I like that one side of the v extends out of the circle. That is a nice idea. Thank you for sharing your logo development process, it is always good to see how other designers approach logo design projects.
