Last week we discussed “Format” as Part 1 of this 7 part series on Logo Design Composition.
 |
Part 2: Symmetry |
Humans perceive symmetry as harmonical. Visual things that are symmetrical provide a calming effect, and we recognize them more easily. Symmetry signalizes a form of stability. This is why we often use symmetry unconsciously in logo design.
Symmetry can be utilized in many kinds of ways:
Fourfold - that is, three times at angles of 90° - to create a symmetrical logo. You can also just mirror an element horizontally or vertically, so the elements occur twice.
Sometimes, symmetry is used to create an effect of reflection, e.g. the reflection on water or a shiny floor.
Next Week, Part 3 : Proportions
2 responses so far ↓
1 Jinesh (1 comments) // Apr 23, 2008 at 2:34 am
Hi
Well Symmetry is the easiest way to catch up someones attention, there is no doubt in that. Looking forward for the next discussion on Proportions.
2 symmetric design // May 1, 2008 at 11:38 pm
[…] symmetrical provide a calming effect, and we recognize them more easily. Symmetry signalizes a fohttp://www.BrianYerkes.com/logo-composition-part-2-symmetry/The art and science of symmetric designAlgorithms for symmetric design: I. Let us start with a […]
Leave a Comment