There are many things to consider when designing a logo , from developing a concept, to the final production. Along the way, sometimes a logo will start to move in a bad direction. This is often down to either an inexperienced designer, or a client that just wants what they like, and doesn’t realize that [...]

This was an exciting design project for me personally as well as for my company to receive, as this client is soon to be the most popular restaurant in our area. It is currently under construction, and will be part of a $20 million Luxury Yacht Club & Marina property. The Brief The imagery in [...]

After returning from my trip to Ireland and Italy on July 14th, I figured I might as well create a post about it with some pictures that some may enjoy. Also, while I was in Ireland, the graphic design and branding styles really grabbed my attention. I have included a few photos of some random [...]

UEFA EURO 2008â„¢ Championship competition kicked off this afternoon, and it seems like a good time to discuss the identity and branding used for this tournament. Back in June 2005, the UEFA EURO 2008â„¢ logo was launched at a special ceremony at the Hofburg Place in Vienna, Austria. We were also introduced to “Flix and [...]

Last time in Part 3, we discussed “Proportions” in Logo Design Composition. This week, The combination of different elements When combining different elements in a logo, you run the risk of making the statement of the logo more imprecise. Hence you should weigh up which elements are necessary, and which elements degrade the statement. Creating [...]

Last week we discussed “Symmetry” as Part 2 of our seven part series on Logo Design Composition. This week: Part 3: Proportions The relative size of the elements Differences in size between the individual elements are often used to create a contrast. However, you should pay attention to not force the smaller element into the [...]

Last week we discussed “Format” as Part 1 of this 7 part series on Logo Design Composition. Part 2: Symmetry Humans perceive symmetry as harmonical. Visual things that are symmetrical provide a calming effect, and we recognize them more easily. Symmetry signalizes a form of stability. This is why we often use symmetry unconsciously in [...]

We start with Part 1 of this 7 part series on Logo Design Composition. Each week I will write a small post for each part to help those of you unfamiliar with logo design composition and the overall importance of this logo design aspect in the creation and development process of an identity. Logo Design [...]

Is this too close for comfort? In the latest installment in the Logo Lounge book series, “Logo Lounge 4″, 2 logos are featured within a page of each other. Both use the exact same idea of the needle and thread. Both were uploaded to Logo Lounge’s website in 2007. “ZoomLoom” logo was created by Copia [...]

We met with the client in person and discussed the logo design brief. Here is a summary from the client on what the logo design should be: “Simple and clean. I am going for a very professional yet fun and young image” After a one hour meeting, we had developed a good idea of what [...]