Earlier today, my company received an inquiry on our contact form from a 14 yr old simply asking for some feedback on three designs that he has created. I am always more than happy to spend time helping others , especially younger designers just starting out and I am impressed by this 14 yr old [...]

Artists place their signature in the bottom corner of a masterpiece and journalists add a copyright to their articles. Logo designers, however, are not so quickly recognized for their work. Some logo designs , especially those that were created prior to the internet age, do not have an official designer attached to them, and for [...]

As with any logo designer, it is a lot of fun to see your very own creation applied in many different ways, whether it is on tv, or a popular website. One of my favorites is to see a logo I designed presented large scale on the side of a building. for the general public [...]

There are many things to consider when designing a logo , from developing a concept, to the final production. Along the way, sometimes a logo will start to move in a bad direction. This is often down to either an inexperienced designer, or a client that just wants what they like, and doesn’t realize that [...]

This was an exciting design project for me personally as well as for my company to receive, as this client is soon to be the most popular restaurant in our area. It is currently under construction, and will be part of a $20 million Luxury Yacht Club & Marina property. The Brief The imagery in [...]

After returning from my trip to Ireland and Italy on July 14th, I figured I might as well create a post about it with some pictures that some may enjoy. Also, while I was in Ireland, the graphic design and branding styles really grabbed my attention. I have included a few photos of some random [...]

UEFA EURO 2008™ Championship competition kicked off this afternoon, and it seems like a good time to discuss the identity and branding used for this tournament. Back in June 2005, the UEFA EURO 2008™ logo was launched at a special ceremony at the Hofburg Place in Vienna, Austria. We were also introduced to “Flix and [...]

Last time in Part 3, we discussed “Proportions” in Logo Design Composition. This week, The combination of different elements When combining different elements in a logo, you run the risk of making the statement of the logo more imprecise. Hence you should weigh up which elements are necessary, and which elements degrade the statement. Creating [...]

Last week we discussed “Symmetry” as Part 2 of our seven part series on Logo Design Composition. This week: Part 3: Proportions The relative size of the elements Differences in size between the individual elements are often used to create a contrast. However, you should pay attention to not force the smaller element into the [...]

Last week we discussed “Format” as Part 1 of this 7 part series on Logo Design Composition. Part 2: Symmetry Humans perceive symmetry as harmonical. Visual things that are symmetrical provide a calming effect, and we recognize them more easily. Symmetry signalizes a form of stability. This is why we often use symmetry unconsciously in [...]