Archive for the ‘Logo Design’ Category

Apr 15th, 2011
1

Win an Awesome Mailchimp Tshirt

UPDATE ** – Winner is @cshold When Mailchimp sent me a tshirt, it quickly became one of my favorites. I’ve now got another one on the way and I’d like to give it away to one lucky winner. It’s a male, medium shirt, grey with a cool chimp sketch drawing. Pretty soft, good quality material. [...]

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Oct 12th, 2010
1

Gap Reverts Back To Iconic Logo

I just posted an article over at my company site’s blog about Gap’s announcement on Monday evening that they have listened to the community, and decided to revert back to their iconic logo. They also admitted that they realized crowdsourcing was a mistake. We’ve learned a lot in this process. And we are clear that [...]

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Aug 2nd, 2010
14

Is The FedEx Arrow In The Logo Useless?

It just occurred to me that I have never met anyone, that wasn’t a designer, that knows about the arrow shape in the negative space within the lettering of the FedEx logo. So, I sent out this tweet, and then another one . Instantly, I received replies, and so far a few seem to agree. [...]

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Jul 7th, 2010
4

Mercedes Benz Logo Applications

Reading through the manual booklets for my new car and one of the brochures inside has a pretty cool cover design that I thought I’d share with you. (This is also my first post testing the Android WordPress app) I’m a big fan of car logos and the requirements that come along with an auto [...]

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Apr 1st, 2010
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Branding, Norton and Celebrity Apprentice

I just published an article over on my company’s website that you may be interested in. I found it interesting to see how successful Norton were with their branding on a recent “Celebrity Apprentice” episode, and decided to share it with our company site readers, clients and of course, you. Read the post here (opens [...]

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Sep 9th, 2009
17

Calling All Designers Under 20

I will be running a new feature here on BrianYerkes.com where I will present some great designers under the age of 20 along with some samples of their work, and a little about them. If you would like to be included and are under 20 years of age, whether you are a graphic designer, web [...]

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Aug 17th, 2009
32

5 Things Clients Say and What They Really Mean

Working with all types of clients on a daily basis can be as challenging as the actual design or development work that they are hiring you for. As a freelancer or a project manager, you are on the front-line and even though there shouldn’t be war between you and your client, it can sometimes feel [...]

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Aug 7th, 2009
10

Logo Design Case Study | JMR Insurance Group

JMR Insurance Group is an insurance company primarily located in Florida, and they contacted my company to design a new logo for them, along with stationary materials like letterheads, business cards and envelopes. The Brief We discussed the client’s needs with them, and learned that they have over 25 years experience in the insurance industry, [...]

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Aug 4th, 2009
30

3 Reasons Why Clients Don’t Choose You

It happens to even the best design firms; you send out a proposal, you have a face-to-face meeting, and then you receive the email. Thank you for your proposal and your time to discuss our project with us, but we have decided to go with another firm” Depending on how much time and effort you [...]

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Jul 21st, 2009
25

BrianYerkes.com Gets Completely Re-designed

I decided to experiment a little with the new design and development of my website. After months of making notes on design elements that I like, ideas I had for the site, and various other little scribbles, I ended up jumping on this re-design project 2 days ago, and completed it this morning at about [...]

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