Archive for the ‘Entrepreneurship’ Category

Jun 4th, 2010
18

Why Freelancers Should Not Announce Their Availability

I’ve noticed a trend on freelancer’s websites lately where the designer presents viewers with their current “work availability” , or the months that they are “available for hire”. This goes against every bit of sales training I have ever had. This is not good business and here’s why: Numbers game Everyone wants leads. Everyone wants a [...]

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Apr 2nd, 2010
20

It’s Time to Take a Bite

After a few weeks of thought, I’ve decided to turn my PC hat in (not that I ever really wore it, nor was I proud of it and in it’s place I will be taking a big bite out of the Apple. I don’t for one second think that being a Windows or a Mac [...]

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Mar 16th, 2010
15

Don’t be afraid of success

I was driving home earlier today from a client meeting, and I had a moment of a type of self-awareness that I’ve never had before. I realized that sometimes I allow myself to fear success. Even if it’s for only a few minutes. This might sound strange to some, but it is definitely something I [...]

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Nov 17th, 2009
6

Freelancers – This one’s for you

Some of my most popular articles have been about my career, starting as a freelancer and then starting my own business, from 50 reasons why you won’t make it as a freelancer, to 3 reasons why clients don’t choose you, and 5 things clients say and what they really mean . I am always happy [...]

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Sep 9th, 2009
17

Calling All Designers Under 20

I will be running a new feature here on BrianYerkes.com where I will present some great designers under the age of 20 along with some samples of their work, and a little about them. If you would like to be included and are under 20 years of age, whether you are a graphic designer, web [...]

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Sep 8th, 2009
1

WGCU Radio Guest Appearance, Social Media Discussion & Twestival

Earlier today, I appeared on WGCU radio, a local radio station here in Southwest Florida, on the Gulf Coast Live show. Michele, organizer of Twestival SWFL asked me to join her as a guest on the show to help to promote the local Twestival event starting September 10th 2009, and to discuss the power of [...]

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Sep 1st, 2009
12

When Marketing Goes Wrong – Bulmers Cider

I’m currently in Ireland on a work/pleasure trip, and just listened to a heated debate on RTE radio, Ireland’s national radio station. The topic of the conversation was Bulmer’s Cider, and their latest television commercial. Here are some details: Ireland is in a recession (obviously…as is the world…however, you wouldn’t think it when you see [...]

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Aug 17th, 2009
30

5 Things Clients Say and What They Really Mean

Working with all types of clients on a daily basis can be as challenging as the actual design or development work that they are hiring you for. As a freelancer or a project manager, you are on the front-line and even though there shouldn’t be war between you and your client, it can sometimes feel [...]

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Aug 4th, 2009
28

3 Reasons Why Clients Don’t Choose You

It happens to even the best design firms; you send out a proposal, you have a face-to-face meeting, and then you receive the email. Thank you for your proposal and your time to discuss our project with us, but we have decided to go with another firm” Depending on how much time and effort you [...]

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Jun 22nd, 2009
10

Advice for Young Graphic Designers

Earlier today, my company received an inquiry on our contact form from a 14 yr old simply asking for some feedback on three designs that he has created. I am always more than happy to spend time helping others , especially younger designers just starting out and I am impressed by this 14 yr old [...]

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