My company was recently hired to take over the management of the Fort Myers Beach Chamber of Commerce website, and as we dugg thru the site, the databases and the emails, I realized that the Chamber had two domain names, and 2 identical websites. FortMyersBeach.org, and Fmbchamber.com. Not good! Not good because the all of […]

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Last week we discussed “Symmetry” as Part 2 of our seven part series on Logo Design Composition.
This week:

Part 3: Proportions

The relative size of the elements
Differences in size between the individual elements are often used to create a contrast. However, you should pay attention to not force the smaller element into the background.
All elements combined should […]

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On February 26th, David of DavidAirey.com posted about his logo design project for a client and he also showed a mockup of the business card with a die cut. Due to the fact that this card wasn’t in print yet, David wanted to show the client what the die cut effect would look like.
So, as […]

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Last week we discussed “Format” as Part 1 of this 7 part series on Logo Design Composition.

Part 2: Symmetry

Humans perceive symmetry as harmonical. Visual things that are symmetrical provide a calming effect, and we recognize them more easily. Symmetry signalizes a form of stability. This is why we often use symmetry unconsciously in logo design.
Symmetry […]

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Tables are like that annoying fly that won’t leave the room. Many web developers are still coding their html using tables. When will the fly leave the room?!
CSS coded websites are high quality, professional websites.
Table Layout are low quality, unprofessional websites.
It’s that simple.
There are many advantages to CSS based layouts for web design, and here […]

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We start with Part 1 of this 7 part series on Logo Design Composition.
Each week I will write a small post for each part to help those of you unfamiliar with logo design composition and the overall importance of this logo design aspect in the creation and development process of an identity.
Logo Design Composition is […]

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